What does silence cost you?
You paid for the lead. Someone built the quote. Then the phones rang, the trucks rolled, and the quote died quietly in your CRM. This calculator puts your number on that silence — every figure updates live, nothing you enter is sent anywhere, and no email is required to see your results.
The model applies the observed 6.3% SMS-to-booking rate across an assumed 3.4 follow-up messages per pursued lead, producing an estimated 19.9% booking probability across the sequence. This assumes each message is an independent opportunity. It is an illustrative scenario, not an industry benchmark or a promise; results depend on lead quality, service area, pricing, timing, and execution.
Recoverable revenue walking away every month
per month, left on the table
at the measured $155.84 per message, ~3.4 touches per pursued lead$0
For context: one US moving company's March 2026 production data recorded $76,359 in revenue from SMS follow-up. That is a result from one operation, not a forecast for your company. The estimate above combines your inputs with the modeled sequence-level conversion rate.
Where these rates come from
In March 2026, one US moving company tracked a 6.3% SMS-to-booking conversion rate and $155.84 in revenue per follow-up message sent, with $76,359 in single-month revenue attributed to SMS follow-up. These are results from one operation, not an industry benchmark or a promise. For this illustration, the calculator applies the 6.3% message-level rate across an assumed 3.4 messages per pursued lead using a cumulative probability model, yielding an estimated 19.9% chance of booking during the sequence. This is a model assumption, not an independently observed lead-level recovery rate. Actual outcomes depend on lead quality, pricing, service area, timing, and execution.
Two ways to stop the leak
Hand it to us: Opsly's managed service runs this follow-up system for you daily — trained specialists, human-sent, one client per market, intake capped at 3–4 new accounts per month. Or run it yourself: the same boards we use are available as one-time software builds — installed on your machine, no subscriptions.